Privacy Policy

1. Introduction

Advantage Business Partnerships Ltd ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.

We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

• Name, email address, and phone number
• Business information and company details
• Payment and billing information (processed securely by our payment partners)
• Communication preferences and marketing consents

Technical Information

• IP address and browser information
• Website usage data and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information to:

• Provide our business services and support
• Process payments and manage your account
• Communicate with you about our services
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

• Contract: To fulfill our contractual obligations to you
• Legitimate Interest: To improve our services and communicate with you
• Consent: For marketing communications and cookies
• Legal Obligation: To comply with applicable laws

5. Data Sharing and Third Parties

We may share your information with:

• Service Providers: Including payment processors, email services, and analytics providers
• Banking Partners: We are proud to be a Tide Partner, and may share relevant business information to facilitate banking services
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In the event of a merger, acquisition, or sale

We ensure all third parties maintain appropriate security measures and only process your data as instructed.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of sensitive data
• Secure server infrastructure
• Regular security assessments
• Staff training on data protection
• Access controls and authentication

7. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: For processing based on consent

8. Cookies

We use cookies to improve your browsing experience and analyze website traffic. You can control cookie settings through your browser preferences. Essential cookies are necessary for the website to function properly.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Specific retention periods vary based on the type of data and our relationship with you.

10. International Transfers

Your data may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last updated" date.