UK's Leading Business Consultancy & Coaching Services

The Startup Founder's Advantage

Essential strategies for building and scaling successful startups. From idea to impact, this comprehensive guide empowers entrepreneurs with the mindset, skills, and frameworks needed to build lasting businesses.

• 250+ pages of actionable startup strategies
• Real-world case studies and frameworks
• Expert insights from successful entrepreneurs
• Practical tools and templates included

Originally founded in 2012 by Daryl Woodhouse, Advantage Business Partnerships (ABP) was born from a passion for helping others achieve accelerated success in both life and business. Under his leadership, ABP built a strong reputation for delivering sustainable growth and meaningful results for organisations of all sizes, worldwide.

Today, under new ownership, we are proud to continue that legacy—empowering ambitious entrepreneurs and business leaders to grow faster, achieve better life-work balance, and build sustainable futures.

Our dedicated team and extensive associate network have supported clients in more than 50 countries, helping startups, scale-ups, and corporates alike to overcome challenges, reduce stress, and achieve long-term success.

"I worked with Daryl while I was part of the Grant Thornton team. Daryl and his team were a critical part of the success of our programme. Daryl's ability to get to the heart of the problem and develop robust solutions for his clients helped us deliver on one of the UK government's most innovative business support programmes, helping over 20,000 SME achieve growth and success in revenue and employment."

"I worked with Daryl to help implement a new business planning system across our group of companies. We successfully replaced long, tedious and ineffective monoliths with more flexible, concise and more effective plans that have engaged our team. He also coached me through tools to help identify people's barriers to execution, which we will also be rolling out across our company. Daryl's coaching style is patient but effective. As someone relatively new to a leadership role, Daryl has helped me make that transition to a leader and to become more confident and impactful in my interactions with my team. Highly recommended for anyone looking for coaching or tools that will help drive efficiency and development."

"Daryl was initially referred to us by Dr Carlton Brown as a specialist in Digital Transformation. As a result, Daryl developed an innovative short course based on the above topic that will be offered within the LSBF Executive Education portfolio for 2019. In addition, Daryl taught our Strategic Management and Leadership course in Summer 2018. He was an extremely knowledgeable and hands-on tutor who is super enthusiastic and full of energy! It is a pleasure to work alongside Daryl and he is definitely an asset to our school."

"ABP have strength & depth and are hugely proactive to really make things happen. Solid, trustworthy and easy to do business with...a pleasure in fact!"

"Matthew is able to quickly assimilate a situation and give clear and concise advice. I would without doubt, should further advice and discussion be needed, not hesitate to seek his assistance again."

"I have known Daryl now for a number of years since his early days in setting up ABP. I was initially impressed by his vision of developing an eco system of partners who genuinely understand what each other does and how we can support each other. As this developed he has worked to help support me to grow and develop my team and strategy at Buzzacott. Daryl's style is fun and engaging. He has a genuine desire to help his clients and to build strong working relationships. His key strengths are his ability to organise entrepreneurs in terms of their day to day activities and also their longer term business strategies. I would liken him to a fitness trainer for your business - you know how to go to the gym but you are much more effective with a trainer!"